The largest fair in the UK featuring over 80 independent artists from 33 Countries During the last few months the organisers of ARTROOMS have issued a casting call to a diverse selection of artists from across the globe.
The outcome has enabled the arrangement of a resolutely unique event that features the largest collection of independent, artistic talents in one centralised location.
ARTROOMS enables emerging artists to exhibit within a grand space and thus provides an irreplaceable platform of visibility in central London.
70 rooms at Meliá White House, a top four-star deluxe hotel next to Regent’s Park, will be transformed into innovative show spaces throughout a four-day period of London Arts Fair.
The team behind ARTROOMS incorporates established experts and recognised sponsors including Contini Art UK, Artfinder, Le Dame Art Gallery, Konnii, Brownhill Insurance, Celeste Prize, Useum and Belluzzo and Partners, among others. We also benefit from the involvement of various charities including the celebrated WellChild organisation. Among Special Guests, artists Andrea Sampaolo, Paolo Vegas, Marieke Kruger, Martin Reed, Will Thomson and Lorenzo Belenguer. Following the success of last year’s event, the bar is set very high for this year’s fair. A carefully constructed programme enables the in-house curation of each wing alongside featured commission projects from prestigious guest artists.
ARTROOMS will also host a series of panel discussions and artist talks curated by Marine Tanguy Art. For the Art Projects section “Arts vs Science & Technology”, Artrooms is thrilled to offer visitors an entirely immersive exhibition experience with new tech involved as Virtual Reality (gyroscopic 360-degree immersive video and Oculus Rift glasses) by team SpheresVR for the project Refugeand Video Mapping by Diego Loreggian together with special guest artistMichele Tombolini.
In the same section, 2 more guest artists: Peter Crnokrak, multi awarded London based computational artist and Daniela Papadia, presenting a beautiful 12 meters tapestry reproducing the Human Genoma.
Refuge, a collective exhibition hosted by Le Dame Art Gallery (also based at the Meliá White House and Event Partner of Artrooms). Using different approaches, various voices, film, photography, sculpture and installation this group of international artists respond to the recent migrant crisis.
Music by Roger Eno. ARTROOMS will host an invitation-only preview on 22 January 2016 and will open to the general public from 23 – 25 January 2016. Cristina Cellini Antonini, ARTROOMS founder, commented, “we decided to make the event exclusive to independent artists with the hope that galleries would be happy to sponsor this as a hunting ground rather than a showcase”. ARTROOMS co-founder, Francesco Fanelli, continues “as a private collector I am always looking for emerging artists and this fair is the perfect “hunting ground” to uncover tomorrow’s talents”.
Interview in Radio to Cristina Cellini Antonini about ARTroom