WELCOME ITALIA, the only show that brings together food, wine and the excellence of Italian cuisine under one
roof, has added a trade day after its successful debut in September last year.
Market research conducted after the inaugural show, provided clear indication that the interest generated within
the UK’s on and off trade would validate the action. At the same time, it became evident that the high-quality
exhibitors which the show attracted, would benefit from a vis-à-vis with potential importers and stockists which
will be offered this year, in advance of meeting the enthusiastic public which initially greeted the show.
Leonardo Simonelli-Santi, President of the Italian Chamber of Commerce & Industry for the UK, states that:
‘Italy’s closest trade ties are with other members of the EU, with the UK receiving 7% of their food and drink
export. Consequently, we have invested heavily in a ‘Made in Italy’ strategy to build consumer loyalty’. He adds:
‘Products with specific geographical roots represent a significant segment of the overall value of Italian food
production, and play a major role in Italy’s national food export marketing strategy. They are testament to that
fact that our products are ‘high quality’, and that is what WELCOME ITALIA is all about’.
Too delicious to miss, the show will also offer a Theatre of cooking featuring the UK’s best Italian chefs, led by
celebrity chef Francesco Mazzei chef-owner of L’Anima restaurant and frequently seen on television cookery
programmes. There will also be food seminars to introduce participants to the origins of Italian products, and
wine tasting events.
Trade visitors will have exclusive access to the tutored demonstrations and tastings, and will be able to sample products
new to the UK, talk directly to the producers attending, and pursue business opportunities in an un-hurried, professional
and dedicated environment on the trade day, Friday 26 September 2014.
In its first inaugural year in September 2013, WELCOME ITALIA attracted 4,000 under a space of 400 sq meters, with almost
100 exhibitors, and eight cookery, food, wine and drink demonstrations over three days. This year WELCOME ITALIA will
have a dedicated e-commerce platform through which exhibitors will be able to continue to sell their products online to the
UK consumers. Thus exhibitors will be able to sell before, during and after the show, maximising their participation.
Advance consumer tickets are just £5 if booked by 30 June 2014, and are available at £10 after that date.
WELCOME ITALIA 2014
This event is organised by the Italian Chamber of Commerce & Industry for the UK, with the collaboration of Sagitter One, Hospitality
Consultancy Company.Welcome Italia is also supported by FIC-UK,Federazione Italiana Cuochi UKDelegation (Italian Chefs Federation).
Saturday 27th September from 10.30 am to 7 pm;
Sunday 28th September from 10.30 am to 5 pm
ROYAL HORTICULTURAL HALLS The Lindley Hall, Elverton Street, London SW1P 2QW
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