Prosecco, the new enemy of women’s dental care according to UK press


London (Grazia Losole – Translation by Rosita Pirulli) – ‘Save your teeth – and other six reasons to give up Prosecco’. No, it’s not a medical campaign’s motto run by thousands of dentists from around the world, it’s the title of an article published by The Guardian.  Yes, it has been explained how alcohol, in particular Prosecco, is an enemy for our dental care.

The English newspaper, born in Manchester, was not the only one to discuss about such drink that in 2014 overstepped the Champagne in terms of bottles sold internationally. In fact even The Times mentioned the news, saying: ‘Bubble bursts for Prosecco with teeth warning’ apparently going against the most loved and drunk white wine exported worldwide.

Brits have been always fans of this white wine from Veneto and Friuli-Venezia Giulia. Just think about the canteen of Her Majesty the Queen Elizabeth II that seems to be full of Prosecco bottles, which cannot be missed on the Royal Family’s tables.

Alcohol, sugar and carbonation are the feared enemies of teeth, women’s teeth, to be correct. Yes, the warnings reported are referring to women: ‘Women, especially, were putting themselves at risk of a prosecco smile’. However, it is not just about aesthetics according to The Guardian that added: ‘But it is not the only reason to quit the fizz’.

What else? Let’s take it with the fashion brand ‘River Island’ that produces T-shirts with a sparkly ‘I’ll be in a prosecco’ printed on it, because it has been argued that who advertise their drink on T-shirts would not be the right people with whom share a drink.

It has also been reminded the old times, when if it was not possible getting plastered with fizz,  beer was always the best choice, because even cheaper than Prosecco. Or, again, even though Prosecco has that status as ‘the drink you drink when it would be inappropriate to drink a proper drink, a bit like Pimm’s without vitamins’ it is not worth it because at the end you would have symptoms of weakness and fatigue ‘like you’ve been mugged by a child’.

Dulcis in fundo, Prosecco hangovers would make you feel as someone replace your eyeballs with pear drops and The Guardian’s editors don’t like that.

ItaloEuropeo was delighted and is going to have the pleasure to take part in Food&Beverage events such as Welcome Italia and Bellavita Expo in London and we feel to witness how Prosecco is loved by most of Brits. Afterwards, if the Queen Elizabeth could not miss a glass of it at her table, we doubt that her citizens would start to give it up for their smile.

Stay toothsome, ladies’ The Guardian finished their piece, by being the guardian of the women’s smile. We are sure that a glass of Prosecco will not dampen the whiteness of your teeth, maybe it will continue to give you a brilliant smile that will accompanies your night out with your friends. Always with moderation, of course.

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