Iconic mural of David Attenborough and Elon Musk appears on Brick Lane, Shoreditch

LONDON, 28 JUNE 2018 – Shoreditch is home to a new meeting of the minds following a dramatic unveiling this morning. An iconic piece of guerrilla street-art has appeared off Brick Lane, Shoreditch, depicting national treasure, David Attenborough, and tech magnate, Elon Musk, side-by-side in the hub of London’s tech community.

The enormous mural has been created to pay homage to two of history’s greatest minds, and to get people thinking ‘what if they collaborated?’ in celebration of the opening of Mindspace in Shoreditch. The global coworking operator opens its 2nd location in the hub of London’s Tech City, with history’s ‘Greatest Minds & Greatest Collaborations’ that could have been.

Having spent his life deeply immersed in the natural world, Attenborough has been painted in collaboration with Musk, a visionary in the technology space, who is transforming the ways in which the natural world navigates its immediate surroundings.

  • Huge 200 sq ft portrait appears in Shoreditch to celebrate the world’s ‘Greatest Minds & Greatest Collaborations’ that could have been
  • Mural marks the opening of Mindspace Shoreditch, the global coworking operator’s 2nd London space, and 22nd global premises
  • New upscale and inspiring coworking space offers imaginatively designed, flexible coworking environments to accommodate 900 coworkers in renowned Tech City
  • Mindspace Shoreditch follows the inaugural opening of Mindspace Aldgate in December 2017

Mindspace, the boutique hotel of coworking, is already brimming with some of London’s most influential startups, enterprise teams, and entrepreneurs. The all-inclusive professional environment boasts private offices, lounges, open plan kitchens, and a team of highly engaged Mindspace community managers. A packed monthly events calendar also includes a fully-fledged wellness program, networking parties, meetups, hackathons, hands-on workshops and industry lectures.

Mindspace Shoreditch will accommodate 900 members across two floors and over 40,500 square feet. Located at 9 Appold Street, Shoreditch, part of the Broadgate Quarter office complex in the vibrant City Fringe market.

Dan Zakai, co-founder and CEO of Mindspace, said, “London is the undoubted European capital of collaboration – specifically in the heart of Tech City, a community emblematic of collaboration and innovation. We are dedicated to contributing more innovation and creativity via our new standard of coworking, and an iconic new mural on the streets of Shoreditch.

We want Mindspace to be the epicentre of collaboration within London, a place where inspired individuals from diverse industries can come together and collaborate to carry out extraordinary work. We want our members to experience a space that is designed to meet their needs and drive them forward, so they can focus on their best work.”

The impetus behind the mural was to get people thinking ‘what if?’ by documenting two of history’s finest minds within the neighbourhood. The connections made at Mindspace are organic, impactful, and manifold – 50% of Mindspace members claim that they are doing business with other members.

Sir David Attenborough will open the ABA Rare Book Fair at Battersea Park on 24th May

London (by Maria Federico)Sir David Attenborough will open the ABA (Antiquarian Booksellers’ Association Fair) Rare Book Fair  in Central London at Battersea park on 24th May. Just moved from the original location Olympia, the ABA Book Fair celebrates old and rare books with also special events from Thursday 24th May to Saturday 26th May, whose admission is free of charge. 

“A book brings more than the cumulative meaning of its sentences. It can seduce me by the feel of its paper and the smell of its binding […]”.  That’s what David Attenborough wrote in his introduction for this year’s Fair catalogue. Sir David Attenborough, the famous broadcaster, writer and naturalist, is an enthusiastic collector of rare book.

Just turned 92 years old, he is an Honorary member of the ABA and he will present the Antiquarian Booksellers Association where more than 160 British and international exhibitors will show books, manuscripts and prints of all ages and prices from tens of pounds to hundred thousands of pounds.

Amongst the editions, some highlights of this year will be the original, signed and inscribed illustration by EH Shepard, which was first used for AA Milne’s The House at Pooh Corner, a first edition of The Federalist essays by Alexander Hamilton, a collection of theatre designs by Eugene Berman for Don Giovanni performed by the Metropolitan Opera and an inscribed copy of Grace and Favour by Loelia Duchess of Westminster with forward by Noel Coward.

As early mentioned, events will take place that will mainly focused on live books craft demonstrations. In this way, families are invited to calligraphy or books binding’s hands-on workshops. Furthermore, the ‘New Vintage corner’ is taking place, where visitors can listen to talks of books collecting.

About the ABA Book Fair

It is the oldest book’s organisation dating back to 1906, whose members have always been selected depending on their proven experience in this particular area, who also have to provide the authenticity of their books made  available  for sales.

The ABa’s first exhibition was held in Albermarle Street in 1958 with 9 country members and 19 booksellers. From that time on, the Fair started to become famous by enlarging their team too, until it moved in Olympia and now its newly relocated flagship fair is in Battersea Park. Over the years the Fair has been opened by famous people such as Arold Wilson, Ted Heath, Barry Humphries, Lady Antonia Fraser or Tom Stoppard. The ABA runs book fairs not just in London but it is extended across Great Britain and the British Isles.