The Italian Chamber of Commerce and Industry for the UK introduce the SIGNA MARIS PROJECT On the 27th September, the Italian Chamber of Commerce and Industry for the UK presented the Signa Maris project.
The goal of the Project is the promotion and valorisation of tourism in Italy via the sea, promoting the cultural, natural and food&Beverage excellencies of the territory. Focus is given to the accessibility of the territory and as a consequence, the increase of the tourists flows inside a Sea – Landmark system. In other words, the objective of Signa Maris is the promotion and valorisation of tourism in Italy, via the sea – specifically, it is the enhancement of access to, and awareness of, the innumerable historical, cultural and natural offerings of the Bel Paese via its ports, particularly those ports in the Southern Regions of Calabria, Campania, Puglia (Apulia) and Sicilia (Sicily).
Signa Maris is a project supported by many institutions – the European Union, the European Fund for Regional Development, the Italian President of the Council of Ministers, and the Italian Ministry for Cultural Heritage and Activities and the Intermediate Body for Cultural, Natural and Tourist Attractions (MIBACT-POIn) – all of whom propose that nautical tourism (i.e. the natural synergy between Italy’s Marina Network and its cultural and naturalistic heritage) be integrated into traditional tourist flows.
A whole session has been dedicated to the project and many people (the main target was English speakers) joined it having the opportunity not just to discover more and more about this project but also the opportunity to taste and enjoy southern Italy’s typical Food.
During the presentation each attendee was invited to taste typical products from Sicily. Modica Chocolate has been one of the most successful. People were given an explanation of its unique quality. During the presentation many images of the itineraries were transmitted and people were invited to download the Signa Maris App on their Smartphones. Many interesting questions were asked, and many of the attendees thought that the south of Italy, although an outstanding area, is difficult to reach.
This is exactly what the project tries to change; thanks to the Signa Maris Itineraries, people can now plan and discover amazing places, finding the connection between land and sea.
There’s only one thing to do at the end of this article: just download the app, and start booking your flight! For further information please visit the web site: http://www.signamaris.it/en/ Download the App: SIGNA MARIS From for iPhone and Android







