ENTERTAINMENT – Page 3 – L'ItaloEuropeo – Independent Magazine in London

Welcome Italia 2018: come and enjoy the best food and wine straight from Italy in London!

London – Italian food lovers do not miss the opportunity to visit the sixth edition of Welcome Italia.

The event is taking place at the elegant Royal Horticultural Halls of Westminster, a few minutes from Victoria Station and Buckingham Palace, from 5th to 7th October 2018.

Organised by the Italian Chamber of Commerce for the UK, the purpose is promoting the Made in Italy cuisine excellence. The fair will host about 60 Italian companies interested in entering or strengthening their position in the British market.

Visitors will be able to taste original Italian food attending famous chefs’ cooking shows and sommeliers’ wine-tastings.

The fair will start on 5th October with a Trade Only Day, open to specialists from various channels, the purpose is establishing and developing new business relations. The 6th and 7th October will be open to visitors, who will be able to taste and purchase exhibitors’ products: a wide range of Italian specialties, thanks to collaboration with small companies and groups of exhibitors from all over Italy.

By attending seminars, cooking shows and wine tastings, buyers and visitors will have an insight not only in traditional Italian food, but in healthy products included in the Mediterranean diet as well, over organic and delicious Italian wines.

The event will be sponsored by Kimbo Coffee and Richard Ginori potteries, moreover cooking shows by the best Italian chefs in the UK like Theo Randall, Danilo Cortellini and Enzo Oliveri will take place.

Obica‘ pop-up Mozzarella Bar

Started in Italy in 2004, today Obicà has restaurants in international gateway cities such as Rome, Milan, Florence, London, New York, Tokyo and Los Angeles.
With its friendly welcoming atmosphere, its warm and bright design, Obicà proposes a genuine Italian dining experience centred on the freshest Mozzarella di Bufala Campana DOP from Italy and other authentic products from Italy’s rich regional heritage.

Find them in the mezzanine!

Who will Exibith?

KIMBO

Kimbo story begins in Naples in 1963, when three brothers, Francesco, Gerardo, and Elio Rubino, started roasting coffee in their father’s bakery. The popularity of their espresso was soon extended beyond their neighbourhood, taking advantage of new packaging techniques: with the revolutionary vacuum-packed can, the Neapolitan tradition of real coffee could be taken anywhere. Café do Brasil was set up in 1963 and became one of the most important European coffee roasting shops. Their coffee became famous all over the world with the Kimbo trademark: in 1994 Cafè do Brasil ranked second in the retail sector of the Italian market for packaged coffee, a position that it still holds today.

AGRIBLEA

Agriblea firm is situated in the so-called Val di Noto, in Ispica.

Agriblea firm was born thanks to the love for the country and the stubbornness belonged by its owner, Giorgio Agosta.

His dream is to bring the genuine and traditional Sicilian taste on the tables of all over the world through a niche product: the “Ciappa ri pummaroru”.

He succeeds in fulfilling his aim thanks to the love and the support his family always gives him, together with the precise and accurate contribution of his working team.

Agriblea produce the “Ciappa ri pummaroru” (dried tomatoes), that is to say a sun dried half oval or round or cherry tomato.

LA RUOTA

“La Ruota” was founded in 1975 along with experience and capability of generations of pastry bakers. After years of hard work, the bakery opened several shops in Salerno area. The bakery has equipped their laboratory exclusively dedicated to panettone, pandoro and colombe to increase the production and maintain high quality.

These Christmas and Easter products are exported all over the world and it would not be surprising if you sit down and eat a panettone “La Ruota” even abroad.

MERACINQUE

Meracinque is a project created by five Italian sisters, the purpose is creating a brand to celebrate the excellent Italian rice produced by their father for decades to share the love for traditions and the flavours of this ingredient.

Five risottos for five sisters: Saffron, Pumpkin, Mushroom, Asparagus, Tomato: condiments created with 100% selected Italian ingredients, dried and separated from rice to maintain the original flavours and excellent quality.

Meracinque mission is guaranteeing the well-being of consumers preserving the Earth an environment.

PIEDMONT DELIGHTS

Born from the passion for their land, Piedmont Delights is the first e-commerce dedicated to Piedmont typical food and drinks. From cheese and cold cuts, to wine and beer – their desire is to share the unique flavours, the stories and the experiences of authentic regional producers to the most demanding palates all over the world.

And many more!

HOW TO REGISTER

Entry to Welcome Italia is free.

Please visit the website welcome-italia.co.uk to book your ticket.

The visitors’ entrance is admitted on Saturday 6th and Sunday 7th, whilst Friday 5th is exclusively open to buyers.

WHERE

Royal Horticultural Halls, The Lindley Hall, Elverton Street, London SW1P 2QW

WHEN

Trade Day: Friday 5th October 1pm-5:30pm

Consumer Days: Saturday 6th 10:30am-7pm, Sunday 7th October 10am-5pm

BY CAR

Elverton St is located just north of Vincent Square, Victoria

BY RAIL/UNDERGROUND

Victoria Station

WEBSITE

welcome-italia.co.uk

Windsor Castle will host an amazing exhibition of the main clothes used in the Royal Wedding

London (Giulia Faloia) – Some time passed since 19th May 2018, the day of the Royal Wedding. Despite Meghan Markle and Prince Harry got married several months ago, they are still giving the chance to talk about the ceremony.

In fact some objects used for that occasion will be available in an exhibition at Windsor Castle this October.

Meghan Markle’s stunning Givenchy wedding dress will be exposed as well as Queen Mary’s 1932 diamond and platinum bandeau tiara that was lent to the Duchess of Sussex by the Queen for the first time.

Meghan’s breathtaking wedding dress that was designed by British designer Claire Waight Keller will on display at exhibition titled A Royal Wedding: The Duke And Duchess Of Sussex.

Every lover of fashion and weddings in general will have the chance to admire the details of the silk gown, five-metre long train.

It will be possible to see also the stunning veil that is embroidered with the flowers of all 53 Commonwealth countries and Wintersweet and a California Poppy.

Clare revealed that Meghan told her from the start exactly how she wanted to look at her Royal Wedding and that it took no less than eight fittings to create the final dress.

She added: “We very quickly agreed on the perfect dress. I wanted a modern and fresh silhouette while respecting her style” and, talking about the entire job, she said that it was “an immense honour to have worked closely with Meghan”.

Clare herself also revealed that the Duke of Sussex congratulated her after the wedding saying: “Oh my God. Thank you. She is absolutely magnificent”.

The Royal Collection Trust told Express.co.uk that Meghan’s second stunning dress of the evening that was designed by Stella McCartney will not be part of the exhibition.

A copy of the Duke of Sussex’s Savile Row-tailored uniform will be on display.

Prince Harry’s outfit was a specially commissioned frockcoat uniform of the Blues and Royals was made by Dege & Skinner. Plus the uniform will be paid with trousers made of blue and black wool barathea.

The exhibition will start at the wedding site of Windsor Castle before making its way to Holyrood Palace.

It will be at Windsor Castle from October 26 to January 6, and at Holyrood Palace from June 14 to October 6 next year.

The Association Fiorentini nel Mondo celebrates Michelangelo

London (Caterina Moser) – The event “Michelangelo’s Hard Time on the Apuan Alps” will be on 27th September at the Italian Institute of Culture in London.

Once upon a time… It is not a fairy tales. It is a significative part of Italian and Tuscany history. 500 years ago, Michelangelo Buonarroti was sent to Alta Versilia by Pope Leo X. It was a difficult time which the italian sculptor considered a failure, but that was the origin of the marble industry in Alta Versilia.

Under the auspices of the Consulate General of Italy in London, The Association Fiorentini nel Mondo presents “Michelangelo’s Hard Time on the Apuan Alps”. The event will take place at 18.30 in Belgrave Square 39, where Institute of Culture in London is based.

The journalist and historian Margherita Calderoni – Proconsul in Uk for the Fiorentini nel Mondo Association – will talk about the time in which Michelangelo passed in Alta Versilia and the origin of the marble industry in that area.

The event will have the contribution of Professor Massimo Ruffilli from Florence, expert of the San Lorenzo façade complex story and promoter of a project involving the Michelangelo design for it. There will be also another special guest: Sculptor Nicolas Bertoux, owner of a historical marble laboratory and founder of ARKAD, the cultural foundation in Seravezza recognized for their world-class capabilities as an innovative, delivery focused transformational learning organization.

It is always a good reason to talk about and remind Michelangelo. In this case, the 4 historical Communities of Verisilia – Pietrasanta, Seravezza, Forte dei Marmi, Stazzema – will celebrate Michelangelo’s presence on their territory.

500 years ago, Pope Leo X ordered Michelangelo Buonarroti to excavated marble in Alta Versilia for the façade of San Lorenzo in Florence. He had to leave his beloved Carrata and find a new quarries.

Michelangelo tried to oppose to the papal decision, in vain. Indeed, there was an economic reason: the Capitanato of Pietrasanta was under Florence influence and so the marbles from that Apuan districts came for free.

His life in Alta Versilia was dramatic. He was a sculptor, a painter and an architect. Now, he had to improvise himself as road worker and quarryman also. He spent three years of hard working declaring “I am the most unhappy man in the world”. He faced the asperity of places and the rusticity of the locals.

In one of the many letters to his brother he declared regarding the incompetence of the local workers “It looks like having to resurrect the dead when I try to tame these mountains or to instill skills in this country”.
Even if he was sick and fed up, he kept working and snatched marble from the mighty “Altissimo”. And it wasn’t easy. In those three years among technical problems and personal worries from Leo X, he complained about lack of collaboration and money.

However, he carried on and he found splendid “marmo statuario” on Monte Altissimo. He also built a road to the see for shipping it to Florence.

A failure and a waste of money. Leo X discharged Michelangelo in 1520.

In reality, what looked as a failure and a waste of money was discovered as a resource. Years later Granduke Cosimo I guessed the potentiality of that area and continued Michelangelo’s deed. He built a gorgeous Villa in Seravezza, completed the road from Monte Altissimo to Forte dei Marmi and paved the way for the marble industry in Versilia.

Michelangelo left an significant mark in Alta Versilia and – after 500 years – it is important to celebrate him.

The event is under the auspices of the Consulate General of Italy in London, under the patronage of the Comuni Pietrasanta, Seravezza, Forte dei Marmi, Stazzema. With The Florentine newspaper as media sponsor, the event is sponsored by Fiorentini nel Mondo cultural Association, Mital – artistic terracotta factory and Florencetown – cultural tours operator.

Cheese and wine reception will follow, to toast to Michelangelo with the renown Diadema IGT wines from Tuscany.

Training vessel Amerigo Vespucci comes back to UK

London (Giulia Faloia) – The Italian Training Vessel Amerigo Vespucci will be back in Portsmouth from the 24th to the 27th of August. During the 26th of the same month people will have the possibility to visit the ship.

The Amerigo Vespucci is “the most beautiful in the world”. She earned this title thanks to the American aircraft carrier USS Independence that sailed the Mediterranean in 1962. The Independence was traveling the sea when the Amerigo appeared on the American radar. The Italians told their identity – as usual when two military vessels meet – and the Independence crew answered: “You are the most beautiful ship in the world”.

Amerigo Vespucci is also the most ancient vessel of the Italian Navy: she was built in 1931 and she turned 87 this year. She’s now working as a school ship for the young students who have to learn the art of sailing. In particular they practice in seamanship, navigation, operation of drive systems and auxiliaries, management of logistics, administrative and medical issues.

As any other Italian ship, Amerigo Vespucci has her own motto that values the vessel and encourages the crew: “Non chi comincia ma quel che persevera”. This sentence is attributed to Leonardo Da Vinci and it is referred to the strict formation of the future sailors. The motto means that the point isn’t starting the route but completing it successfully.

Amerigo Vespucci carries out two kinds of activity: training campaigns for Naval Academy cadets and showing-the-flag in support of national diplomacy. She began her career as Training Ship for the Naval Academy cadets a short time after her creation.

From 1931 to 2005 – in addition to many short cruises around Italy – she has carried out 71 training campaigns in the Mediterranean Sea, Northern Europe and Atlantic Ocean. Furthermore in 2002 and 2003 she sailed around the world, spending several months in New Zealand for the America’s Cup.

Therefore if you are in Portsmouth or nearby you can’t miss the opportunity to visit this awesome, beautiful vessel. From 1 p.m. to 4 p.m. you will have the chance to try the experience of getting in a real Navy’s ship, “the most beautiful in the world”.

Is Internet taking our free time off?

(London, Gruppo Federico II – Marzia Gravante, Ylenia Gravante, Sara Gravante, Paolo Di Puorto) – During the last month we have been in London asking more than 2100 people how much time they spend online. We discovered that the majority of them use internet in their free time and that the majority of them cannot live without any tech devices.

The public survey carried out by our team reveals currently some Londoners spend almost an entire day per week online. Both Netflix – with more than 7 hours per day – and social media with at least 6 hours. The reason? They want to keep up with their friends’ lives as well as curious to discover what is happening across the world.

The results are not so that diverse to the latest researches, according to which the UK adults spend more time online than asleep, with an average of 9 hours per day online and only 8 hours sleeping.

The most alarming news concern children though, who are now spending more than 24 hours a week on tech devices. In fact a lot of parents are worried that it may cause problems by affecting them also psychologically.

The chart above depicts all people interviewed, divided according to their ages, in order to identify which generation is the top online consumer. As we can see, people between 14-25 years old are the ones who use the Internet the most (50%), compared to those between 26 to 40 years old who don’t use internet as much as them. Still, we can apply the stereotype that older people are more conservative and traditional to their habits, as they are not very integrated in such online trend.

However, we need to consider that many people use internet to work, but as our public survey reveals, the same people spend 2 or 3 hours more on social media in their free time instead of going out and spending time with their friends.

Walking and commuting across London we notice that many people are nowadays busy on their smartphones, by avoiding eye contact or conversations with people. Such behaviour is very common in the tube, the place where we started asking why.

The first answer that came up to our minds was that people are becoming addicted so much to their smartphones, or any other tech devices, that they’re unable to live without them.

In fact when we asked if they could live without any tech devices many looked at us oddly. Why? Most of them were surprised and excited at the idea that they would like to try such experience.

Why is this such habit became so popular? Tech devices, especially in a city like London, are much more convenient as they instantly find you a solution to your needs.

So, in a world made mostly by apps, are people are aware of how much time they usually spend online? Having asked our questions people started to think about the time they spend online doing nothing productive and realized that probably their free time has decreased since they started using the internet.

An interesting interview is the one we did to a researcher who said that he usually spends about 6 hours online per day. He also said that he couldn’t live without technology because – once again – he needs it for work and to make his researches easily. So of course not everyone spends too much time online doing nothing and not everyone thinks that the internet is ruining our life. We have to admit that it really helps us doing things in a much a faster way.

What we learned from this experience is that, fortunately, very few people use internet in an excessive way. It happens that sometimes they use it even when they don’t really need it. However for somebody checking their phones has became an habit and they forgot that they can live perfectly without them.

Morganti Caffè Bar opened in London bringing the taste of Italy in UK

London (Giulia Faloia) – Morganti Caffè Bar and patisserie A. Tornatora are now offering a piece of Italy in the center of London.

You can sit in the middle of Tottenham Court Road and taste the flavors of Rome thanks to coffee, cornetti, snack on tramezzini, drink aperitivo, feast on gelato and dine on home-made food.

You can find the fragrance of the Italian bakery at 187 Tottenham Court Road, Fitzrovia, W1T 7PQ, getting the opportunity to try the Italian cornetto, that is a croissant very light and crumbly and made with very little sugar.

The opening in London is just the beginning of an international expansion programme and it keeps on increasing the reputation of an historical brand.

In fact Morganti Caffé Bar was founded in Rome in 1890 and it has been hosting very famous consumers during the years. The Vatican for example – in particular Pope John Paul II – is one of Morganti’s greatest fan.

The family patisserie and bakery A. Tornatora is an historical brand too and it offers the very best in sweet and savoury artisanal gastronomy and home-made gelato of the highest quality.

Everything is handmade daily, using fresh, quality ingredients with the artisanal touch. Quality creations, including gluten-free, include mignons, classic pastries, cakes, ice-cream cakes, and custom made cakes. The deli counter offers light, tasty dishes, carpaccio, seafood and spelt salads, seasonal salads, savoury croissants, mini pizza and much more. Ice creams are a feature, strictly home-made, with seasonal fruit and wholesome, high quality ingredients.

Coffe and cakes in the centre of London that bring you on the shores of the Tiber. Everything you can ask for whether you prefer the Italian or the English taste.

Morganti Caffè Bar loves the planet too. With the motto ‘greener every day’, they have been recycling everyday waste since 1985, they use roasting equipment which uses less fuel thus producing less emission and their coffee machines use less than half the energy than other machines.

You can have the opportunity to taste their creations at any time, since the Caffè is open seven days a week from 7 am to 10 pm for coffee, breakfast, brunch, express lunch and supper, including takeaway service.

The lovers of the happy hour will be happy to try the Aperitivo Italiano, served every day from 6 pm for a fixed price of £9.50, to include a choice of Aperol Spritz, a glass of prosecco, a glass or wine or beer, with a generous selection of bite-size deli foods, prepared daily.

The very best choice for every kind of palate, try to believe.

“Winnie the Pooh” will return to the scene with the new Marc Forster’s movie

London (Elisabetta Steri and Erica Atzeni) – The most known teddy bear “Winnie the Pooh” will return to the scene with the new Marc Forster’s movie “Christopher Robin”.

It will be released on 17th August in the UK’s cinemas, while in Italy will be out on 30th August. The Scottish actor Ewan McGregor has been chosen as the main protagonist who is Christopher Robin, son of A.A Milne (Winnie the Pooh’s English author), who was born in the same month of the movie realising.

The movie deals with the story of the famous kid Christopher Robin, who forgot his imagination over the years while he was becoming a man. So, we could see Christopher spending most of his life working and risking to totally forget the most important values: family and happiness.

That is why Winnie comes to life again with its friends by trying to bring him back to the right way and help him remembering the the happy adventures they lived together in the One hundred acred Wood.

Will Pooh and her friends reach their goal? Wait and see. Meanwhile we can take a look at the most curious aspects of the most famous teddy of the world.

The woods, in which the story takes place, is inspired by the country house where Milne used to live, in Ashdown forest, south est of England.

Winnie’s stuffed animal is incredibly successful in the whole world and it is in the second place of the “Most sold puppets for children” chart, after Mickey Mouse.

Just a few people know that the original peluche doesn’t look like the one we can see today on TV. The original Winnie was manufactured by Margarete Steiff in 1906-10 and a copy of it was exhibited at the Victoria and Albert Museum from 7th December 2017 to 18th April 2018 in London, where an entire exhibition about Milne and his teddy bear was attracting thousands of people.

Winnie the Pooh has got million of fans, starting from the Royal Family including Queen Elizabeth II and Prince Harry. Before the Disney movie’s announcement, this year Prince Harry bought the first edition of Winnie The Pooh book by A.A. Milne spending about £8000.00 for his nephew’s (Prince Louis) christening last July.

Now will be again on the screen stealing children and adults’ hearts as it has kept doing it for a long time.

The iconic Notting Hill Carnival returns bigger and better this year on 25th August – 27th August.

London – Notting Hill Carnival is Europe’s largest free street festival and is a vital date in the diary for any visitor to London. It features a spectacular parade that showcases London’s rich and varied multicultural heritage with masquerade bands, steel bands and samba bands as well as live music stages, sound systems, children’s activities, and an array of delicious Caribbean food stalls to choose from.

What’s new this year?

Carnival Village Trust’s subsidiary, Notting Hill Carnival Ltd (NHCL) have taken over this year as the official organisers of the Notting Hill Carnival 2018.

The group have vowed to safeguard the future of the event by making it the most “successful, safe and spectacular carnival” to date.

NHCL are dedicated to the arts and bringing together the carnival’s community to reinvigorate and celebrate the carnival’s rich heritage.

“Our aim is to put on a successful, safe and spectacular Carnival and really bring everyone together, using all the incredible talent and enthusiasm that this community is known for,” says Notting Hill Carnival Executive Director, Matthew Phillips. “I saw a banner at last year’s carnival that read “ComeUnity”. For me that is carnival. It brings unity. We want to celebrate its heritage, enjoy its present and welcome as many people as possible to safeguard its future.”

NHCL have brought together an advisory board. Through this broad committee, NHCL will help ensure that Carnival’s heritage is respected while introducing a raft of new initiatives (more info attached).

There is going to be an additional 10 children’s bands participating this year, and Meanwhile Gardens will be solely dedicated to children’s entertainment and families. There will now be dedicated lost children’s posts run by qualified child workers.

There will be much greater access to pre event information on the new website and social channels this year. This will give everyone better opportunity to plan their days.

A commitment to train a substantial number of local stewards is also central to the plan, handing ownership of Carnival to the community, allowing the police to step back and providing Carnival goers with the best local knowledge. Each community within the carnival’s footprint will provide stewards for their area, with steward training to a NVQ and SIA standard offered – the qualification providing employment opportunities beyond Carnival. The stewards will be paid and work alongside staff from crowd management company McKenzie Arnold.

There will be stricter enforcement of parade rules to ensure that all bands are constantly moving, resulting in an equal opportunity for all participants to be judged as well as keeping the parade flowing and timely.

Health and Safety will be centralised for the first time with regular planning meetings scheduled with Carnival’s “Strategic Partners” (listed below). Enhanced temporary building, electronics and food hygiene standards are essential in safeguarding a long and prosperous future for Carnival.

5 TIPS FOR MAKING THE PERFECT PICNIC

With Wimbledon and a heat wave marrying nicely this summer, picnics are the perfect way to celebrate the tournament, relish the SPF 50 temperatures, and enjoy good food and better company. The Betty Blythe Vintage Tea Rooms is a private vintage tea room in West London, in a little nook called Brook Green. The beautiful 1920s themed setting even offers to the table the Betty Blythe’s Fine Food Pantry.

Serving their very own bespoke picnic hampers that capture the essence of a quintessentially English picnic; from a wicker basket with Chinese ceramics, fresh sandwiches and cakes, to Champagne and lashings of ginger beer! Today Betty Blythe’s own Founder, the UK’s no.1 expert on Street Parties and author of Style Me Vintage Tea Parties, Lulu Gwynne, is giving her top tips on how to be ever ready for a perfect picnic:

Don’t forget a blanket! – genteel folk who picnic in the outdoors must show a commitment to a day of lazing and indulging by having an essential summer luxury of a wool or cashmere blanket to spend the day on. Don’t forget fans, pillows, and sun hats. Ones’ delicate skin can be saved by having a sun umbrella – choose a light colour shade and decorate with pretty bows and frills!

Dress for the day – if the Yahoo! Weather gods allow it, aim to hold your picnic on a sunny day. Choose the perfect dress to spend the day in, think about how comfortable the dress is to sit in; anything tight around waist is bad news for digestion and don’t also choose anything too short, the chaps don’t need a flash of your undergarments whilst enjoying their eats!

Keep it cool – while quaint picnic hampers are beautiful way to keep all your eating equipment in check, it’s best to the food itself stored in a cool bag or box. Do not turn up with plastic bags! If in doubt borrow these types of things from a kind neighbour!

Fun food – when packing for a period-themed picnic use your vintage china, depression glasses; packed safely using your linen napkins. What about the food I hear you cry! What delicious goodies you could pack? Betty Blythe favourites are tea sandwiches with salmon and cream cheese, thin slices of ham or chicken with asparagus with vinaigrette, rice salad with celery, nuts and raisins, a fruit and cheese plate and to complete your picnic plenty of fresh strawberries, a Victoria sponge and lashings of good cheer!

Boozy beverages – on your picnic, it’s essential to bring a varied menu. White wine and rosé wines are very good for a picnic, being bright and breezy in taste. Champagne is encouraged as its perfect to accompany things like smoked salmon and picnic foods. For cool drinks try a refreshing lemonade or ginger beer!

Located in leafy West London in a little nook called Brook Green, the Betty Blythe Vintage Tea Room is a privately-owned vintage tea room who pride themselves on having the best cake counter in London. Placed in a beautiful 1920s setting that is quintessentially British with a hint of Hollywood glamour

Opening Hours

Monday to Friday – 8am-5.30pm
Weekends – bookings only

Iconic mural of David Attenborough and Elon Musk appears on Brick Lane, Shoreditch

LONDON, 28 JUNE 2018 – Shoreditch is home to a new meeting of the minds following a dramatic unveiling this morning. An iconic piece of guerrilla street-art has appeared off Brick Lane, Shoreditch, depicting national treasure, David Attenborough, and tech magnate, Elon Musk, side-by-side in the hub of London’s tech community.

The enormous mural has been created to pay homage to two of history’s greatest minds, and to get people thinking ‘what if they collaborated?’ in celebration of the opening of Mindspace in Shoreditch. The global coworking operator opens its 2^nd location in the hub of London’s Tech City, with history’s ‘Greatest Minds & Greatest Collaborations’ that could have been.

Having spent his life deeply immersed in the natural world, Attenborough has been painted in collaboration with Musk, a visionary in the technology space, who is transforming the ways in which the natural world navigates its immediate surroundings.

Huge 200 sq ft portrait appears in Shoreditch to celebrate the world’s ‘Greatest Minds & Greatest Collaborations’ that could have been
Mural marks the opening of Mindspace Shoreditch, the global coworking operator’s 2^nd London space, and 22^nd global premises
New upscale and inspiring coworking space offers imaginatively designed, flexible coworking environments to accommodate 900 coworkers in renowned Tech City
Mindspace Shoreditch follows the inaugural opening of Mindspace Aldgate in December 2017

Mindspace, the boutique hotel of coworking, is already brimming with some of London’s most influential startups, enterprise teams, and entrepreneurs. The all-inclusive professional environment boasts private offices, lounges, open plan kitchens, and a team of highly engaged Mindspace community managers. A packed monthly events calendar also includes a fully-fledged wellness program, networking parties, meetups, hackathons, hands-on workshops and industry lectures.

Mindspace Shoreditch will accommodate 900 members across two floors and over 40,500 square feet. Located at 9 Appold Street, Shoreditch, part of the Broadgate Quarter office complex in the vibrant City Fringe market.

Dan Zakai, co-founder and CEO of Mindspace, said, “London is the undoubted European capital of collaboration – specifically in the heart of Tech City, a community emblematic of collaboration and innovation. We are dedicated to contributing more innovation and creativity via our new standard of coworking, and an iconic new mural on the streets of Shoreditch.

We want Mindspace to be the epicentre of collaboration within London, a place where inspired individuals from diverse industries can come together and collaborate to carry out extraordinary work. We want our members to experience a space that is designed to meet their needs and drive them forward, so they can focus on their best work.”

The impetus behind the mural was to get people thinking ‘what if?’ by documenting two of history’s finest minds within the neighbourhood. The connections made at Mindspace are organic, impactful, and manifold – 50% of Mindspace members claim that they are doing business with other members.